The Eco-labeling is an international activity which has been looked upon as an economic instrument based on market mechanism to encourage the improvement of product environmental performance、as well as an important means to promote green consumption movement. Based on the definitions as stipulated in the ISO 14024 Standard、the type-I eco-labeling program is defined as a voluntary eco-labeling program based on multiple environmental criteria and third-party certification. The eco-label is a product label which is awarded to products with overall environmental perferability within specific product categories. And the purpose of awarding such labels is to provide consumers with confidence that products with eco-labels are environmentally preferable and may be purchased with confidence and peace of mind. The Green Mark Eco-labeling Program in Taiwan was officially launched in 1993、following the promulgation of the 「Guidelines for the Promotion of the Green Mark Program」 in August of 1992. The Program encourages the consumers to purchase products with the characteristics of recyclable、low pollution and resource conserving、as well as provides preferential procurement product categories for government agencies』 mandatory green procurement actions. In order to promote international cooperation and assist the Taiwanese manufacturers with marketing of green products、the Green Mark Program has signed mutual recognition agreements with the eco-labeling programs in US、Canada、New Zealand、Australia、Ukraine、Czech Republic、Japan、Korea、Thailand、and the Philippines. In 2008、the Program also assisted a Taiwanese manufacturer in acquiring the eco-labels for portable computers in both the Czech and the European eco-labeling programs、which is the first for any Asian computer manufacturer.

Ecolabelling, Green Product, Green Consumption, Green Procurement, Government Procurement Law